Organization and placement. Where you place creative material is the key to conversions. Most visitors that come to a website have A.D.D. and quickly glance at a website, leaving you only a few seconds to make an impression. Having a creative above the fold (viewable part of your website that is seen as soon as a visitor lands on your webpage), will increase the chances of having that banner or text being spotted.
Content is King. Think of affiliate ads as additional resources that complement your content. By giving value to your web page content it becomes more helpful, useful, and informative. If your web page is about stock market books, take some time to write a detailed review, and use Zacks affiliate ads to point them in the right direction if they decide to act on your information.
Select Appropriately. Take the time to go through all the available Zacks banners and links on the Commission Junction network. Put some thought into which products or services your readers may need or like. Also, change the ads around often, try new ones, and use different graphics and text to see which are the most effective.
It may take some time to figure out the best formula, but continue to rotate ads to attract more attention and find the best fit.
- Know and cater to your audience. You have a better chance for conversions if your web page offers similar subject matter as the Zacks banners. Are Zacks products something your audience may be looking for?
If your web page is about gaming, don’t put up Zacks ads just because you think gamers may be interested in investments. It is true that Zacks.com has higher payouts than most financial affiliate programs, but if your audience does not have an appetite for investment products, your possibilities for conversions are quite low. Make sure that the Zacks products provide a solution to your audience’s problems. The more relevant the ads are to your visitors, the more likely they will interact with them.
- Don’t try to sell everything to everyone. Do not get banner happy. If you clutter your page with random banners and advertisements from dozens of companies, it can get quite confusing. Readers are savvy. They know an affiliate link when they see one. If you blatantly pepper your web page with too many ads, they will leave and never come back.
Throwing up Zacks banners and links with no rhyme or reason will result in a quick exit by visitors.
Be Patient. Affiliate revenue will grow and build up with time. Remember that Zacks.com does have a time delay before a lead converts to a sale. If you refer a visitor, you may continue to make money from that visitor not only from the lead, but also when it converts to a sale.
Stay Relevant. Keep up to date on the latest offerings of the Zacks affiliate program. New banners and text links are constantly being added to improve usability. Small changes go a long way in motivating action by readers. At Zacks.com, we understand the relevancy of our ads and we frequently update our creative materials. Stay tuned and visit Commission Junction regularly to see our latest and greatest advertisements.
Work at it. While it is the aim of some affiliate partners to do little work, the reality is, especially early on, there's a lot of work to be done. Whether it's in your site's design, updates, education or reading stats, there is a lot to do. The pay-offs may not be instant and it can take a few months before you're making enough to cover your costs. Perseverance, dedication and patience will lead to success, don't quit if your first attempts don't pay off.
The Zacks.com Affiliate program can be a big source of revenue. The key to maximizing your earnings is engaging your readers and making your content relevant to the Zacks ads to maximize your conversions. At Zacks.com, as you success, we do as well. We want to make this partnership a win-win situation for all. Please don’t hesitate to contact us at firstname.lastname@example.org if you have any questions, comments or need more advice on making your affiliate partnership a success.